OUR STORY
We're transforming hair care in the Dominican Republic
Born from a genuine passion for healthy hair. Inspired by Brazilian botanics and backed by science, every Morganna formula was created to deliver real results.
Iliana
Olivero
THE FOUNDER
Iliana Olivero
Founder & Formulator
Iliana started her journey in hair care after years struggling with her own hair. Frustrated by products filled with toxins that promised a lot and delivered little, she decided to take matters into her own hands.
She traveled to Brazil, studied tropical botany and high-performance hair formulas, and returned to the Dominican Republic with a clear mission: create 100% toxin-free products that truly work for Dominican hair.
Today, Morganna RD is the result of that dream: a hair care line formulated with science, inspired by nature, and made with love for women who deserve the best.
WHAT GUIDES US
Our Values
Every decision we make, every formula we develop, is guided by these principles.
Natural Ingredients
We select the most powerful ingredients nature has to offer. Every product contains high-quality botanical extracts without compromising effectiveness.
Brazilian Inspiration
Brazil is the world capital of hair care. We bring its botanical secrets and formulation techniques directly to your routine.
Science-Backed
Our formulas are not just natural, they are clinically developed. Every ingredient was chosen based on research and proven results.
Toxin-Free
No parabens, sulfates, or silicones. What goes on your hair matters as much as what you eat. Our products are 100% free of harmful ingredients.
OUR JOURNEY
From a Passion to a Brand
The Beginning
Iliana begins researching natural hair formulas after her experience with Brazilian hair care during a study trip.
The First Formulas
The first formulas are developed under the Morganna concept: science + nature. The first 30 test customers report visible results in less than 4 weeks.
Official Launch
Morganna RD officially launches its first product line with 3 references: shampoo, conditioner, and anti-hair loss serum. Sold out in the first weeks.
Line Expansion
The catalog expands with hydration, repair, volume, and growth lines. Morganna RD establishes itself as a premium hair care reference in the country.
